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To Be – What you Share – Or Not To Be
Is our identity, mainly online, defined by what we share? Technology has made the act of sharing (others content)- to your community-ies (friends, followers, readers…) so easy, a click on “share” on...
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Thank you #liftpeople #lift10
Once again, this edition of Lift Conference has been inspiring, at different levels. Inspiring, thought-provoking talks, format, overall design, experience area. And people. Short or longer exchanges,...
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Read My #Paperli Daily News Rather Than My Twitter Account
A couple of months ago, during a lift@home event – Think Data, sitting among a couple of other “happy fews”, we assisted to the presentation of a brand new project, called “paper.li“, by Small Rivers....
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The Dawn of the Social Consumer – Emotional Connection at its Heart...
Original article via briansolis.com Emotional connection is at the heart of what makes social media in its whole so powerful and empowering. The long-time readers of my blog know it represents one of...
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Convergent Tracks in 2011: Marketing and Technology
As we’ve seen it in the past couple of years, the acceleration of technological innovations has been impacting many sectors, marketing included. Some disciplines like communication, PR, marketing,...
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Acquisition and loyalty: the digital marketing mix
How to gain more customers and how to make them come back? Those are the key objectives when it comes to marketing. How can marketing contribute to achieve business objectives? Traditionnally, you...
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